Medical equipment distribution and OEM partnerships in Nigeria
Selling medical equipment in Nigeria depends on the partnership between the manufacturer and its local partner: who installs, who trains, who services, and who holds the customer relationship. I have worked on both sides of that partnership and help each side get it right.
Experience on both sides of the channel
I started as a medical sales representative at PPC Limited, the Philips distributor, developing the medical device business across Northern Nigeria as channel partner for Philips Medical Systems Nederland B.V. I later managed national sales for Fujifilm Healthcare across Nigeria, Sierra Leone, Liberia and The Gambia, and led partnerships at Thermo Fisher Scientific. As Commercial Director at Franance Health System Limited, I lead OEM partnerships across diagnostics, medical imaging, laboratory systems and hospital solutions.
What I help with
- For manufacturers: selecting distributors, structuring agreements and targets, and building the joint business plan that makes a partner perform.
- For distributors: winning and keeping OEM lines, building the sales pipeline, and preparing for tenders and large installations.
- Portfolio strategy: which lines to carry across imaging, laboratory and hospital solutions, and how they support each other.
- After-sales and service: making installation, training and maintenance part of the offer, because in healthcare it decides the next sale.
Categories I know well
Medical imaging, including digital and portable X-ray with AI-assisted reading; laboratory systems and diagnostics; and hospital solutions. My background in biochemistry (B.Sc., Madonna University) helps me speak the language of laboratory and clinical buyers.
Questions
Can you help an international manufacturer find a distributor in Nigeria?
Yes. I help define what a good partner looks like for your category, assess candidates on coverage, technical service and public-sector capability, and set up the agreement and joint plan.
Do you work with Nigerian distributors as well as manufacturers?
Yes. I help distributors present themselves to OEMs, grow existing lines and prepare for larger tenders and installations.
Which parts of Nigeria do you cover?
I am based in Abuja and have worked across Nigeria, including building a medical device business across Northern Nigeria.