Franance Health System Limited (FRHS)
Sep 2025 – Present
Commercial Director
Leads commercial strategy, OEM partnerships and market expansion across diagnostics, medical imaging, laboratory systems and hospital solutions.
Hi, I’mGodspower Asika
I’m a healthcare commercial executive based in Abuja, Nigeria. I build the partnerships, distribution and commercial strategy that bring diagnostics, medical imaging and hospital solutions to the people who need them.
Over nine years I have sold and partnered on medical technology for Philips (through its distributor PPC Limited), Fujifilm and Thermo Fisher Scientific, delivering more than 100 AI-enabled digital X-ray systems for TB screening across West Africa. Today I’m Commercial Director at Franance Health System Limited.
Profile
Healthcare access, built through partnerships
- Role
- Commercial Director, FRHS
- Based in
- Abuja, Nigeria
- Markets
- Nigeria and English-speaking West Africa
I specialise in building sustainable businesses, driving market expansion and delivering impactful health solutions in challenging environments, across West and Central Africa.
At Thermo Fisher Scientific, I led relationships with governments, international organisations and private partners to expand access to diagnostics and medical technologies. At Fujifilm, I managed sales and distribution across English-speaking West Africa and executed market-entry strategies that scaled innovative solutions in underserved regions.
My focus is on strategy, precise execution, and partnerships that bring together the right people and resources to achieve measurable results.
More about meExperience
Nine years in diagnostics and medical devices
Thermo Fisher Scientific
Mar 2024 – Aug 2025
Public Health Development Manager
Enabled the development of public health in West and Central Africa through partnerships, supporting better healthcare outcomes in low- and middle-income countries by widening equitable access to diagnostics. Led relationships with governments, international organisations and private partners.
FUJIFILM Healthcare Middle East & Africa
Apr 2022 – Feb 2024
National Sales Manager, Nigeria, Sierra Leone, Liberia and The Gambia
Managed sales and distribution across English-speaking West Africa, delivering more than 100 AI-enabled digital X-ray systems for TB screening and executing market-entry strategies in underserved regions.
FUJIFILM Healthcare Middle East & Africa
Mar 2021 – Feb 2024
National Sales Manager, Nigeria
Led sales of Fujifilm healthcare products in Nigeria, including the ultra-portable, battery-powered X-ray systems with AI showcased at the National Tuberculosis Conference 2021.
Philips Project Center (PPC Limited)
Nov 2017 – Feb 2021
Medical Sales Representative
Developed the medical device and healthcare business of PPC Limited, distributor of Philips, across Northern Nigeria as channel partner for Philips Medical Systems Nederland B.V.
Impact
AI-enabled X-ray for TB screening, across West Africa
As Fujifilm’s National Sales Manager for Nigeria, Sierra Leone, Liberia and The Gambia, I delivered more than 100 AI-enabled digital X-ray systems for tuberculosis screening, with market-entry strategies that took the technology into underserved regions.
- 9+
- years in healthcare strategy, sales and partnerships
- 100+
- AI-enabled digital X-ray systems delivered for TB screening
- 4
- West African markets led: Nigeria, Sierra Leone, Liberia, The Gambia
- 3
- global healthcare brands: Thermo Fisher, Fujifilm, Philips (via PPC)
Services
How I help healthcare companies in Nigeria
01
Healthcare market entry in Nigeria
For diagnostics, medical device and life-science companies launching or scaling in Nigeria and English-speaking West Africa.
Learn more 02Medical equipment distribution & OEM partnerships
Building and managing distribution for medical imaging, diagnostics, laboratory and hospital equipment in Nigeria.
Learn more 03Government & public health partnerships
Partnerships with ministries, programmes, international organisations and NGOs that widen access to diagnostics.
Learn more 04Diagnostic imaging & TB screening
Portable and AI-enabled digital X-ray for tuberculosis screening and imaging programmes across Nigeria.
Learn more 05Healthcare commercial strategy
Commercial strategy, sales leadership and brand for healthcare businesses growing in Nigeria and West Africa.
Learn moreNot sure where to start?
Tell me about your product, market or programme and I will tell you honestly whether I can help.
Get in touchRecommendations
What the leaders I worked for say
Godspower Asika was an invaluable member of our Global Health Equity team, driving meaningful progress toward equitable access to quality healthcare across English-speaking West Africa. He worked effectively with NGOs, governments, and funding agencies to tackle critical health challenges and expand access to Thermo Fisher solutions. His commitment, professionalism, and passion for impact consistently elevated our mission.
Godspower is an exceptional professional with deep expertise in the life sciences industry and a strong understanding of the African market. He brings valuable insight into the region’s diverse customer segments—from government and private labs to NGOs and commercial organizations—and consistently translates that knowledge into clear, actionable strategies. He is thoughtful, collaborative, and highly dependable.
Credentials
Education and certifications
Education
Mini-MBA, Business Administration and Management
Oct 2020
B.Sc., Biochemistry
2011 – 2015
Certifications
Strategic Leadership and Corporate Reputation Management
Sep 2023
Advanced Brand Management Certification
Sep 2021
Volunteering
Member of the Board of Advisors
Feb 2025 – Present
Contact
Let’s work together
Entering the Nigerian market, expanding distribution, or partnering with public health programmes? I would like to hear about it.